Case Study: Trend Micro activates millions of new users with Airnow Media

Trend Micro - Customer Case Study

Airnow Media worked with cybersecurity company Trend Micro to address the challenge of increasing discovery and installations for their Dr. Safety mobile security app. The goal was to ensure the app was found by a new generation of users.

The solution from Airnow Media involved a comprehensive 12-month app distribution strategy, which included pre-loading the app on mobile phones and making it available for direct installation. This approach successfully activated millions of new users, and by 2020, nearly half a million users had discovered the Dr. Safety app on Google Play.

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