Case Study: TikTok achieves millions of app installs with Airnow Media

Helping the world’s fastest-growing social media app make every second count

The customer, TikTok, a rapidly growing global social media app, sought to drastically increase its installation base and user acquisition. They partnered with the vendor, Airnow Media, specifically leveraging its distribution service to pre-load the app onto mobile devices.

Airnow Media utilized its extensive network of OEM partners to pre-install the TikTok application on millions of new phones over a 12-month campaign, making it readily available for users to activate. This solution delivered significant measurable impact; in 2019 alone, the TikTok app was installed over 738 million times across iOS and Android platforms.

TikTok