Case Study: Appia achieves 84MM+ clicks with Airnow Media

Appia sees more than 84MM+ clicks using Airnow Media

Appia, the world’s largest open app marketplace, wanted to help its 32,000 developers and content creators better distribute and monetize their apps. As part of a 2012 growth plan, Appia integrated with Airnow Media to strengthen its mobile advertising network and improve performance across its marketplace.

Airnow Media implemented a mix of Home Screen Notifications, Mobile App Walls, and In-App Interstitials through Airnow Monetization’s SaaS portal. The results were strong: Airnow Media delivered a 38% better CTR than Appia’s current network, drove higher engagement, and helped lift LTV and ROI. Appia also grew from 1 million to 16 million users in under 12 months and now delivers more than 25 million downloads per month in 175 countries.

Appia