Case Study: Stand Up To Cancer achieves nearly 80% brand lift with Airnow Media

Airnow Media delivers nearly 80% brand lift on a nationwide campaign for Stand Up To Cancer

Stand Up To Cancer needed to boost awareness and donations for its “Kiss Cancer Goodbye” campaign ahead of Valentine’s Day, encouraging mobile users to share a kiss photo on social media. To help drive this effort, the organization partnered with Airnow Media for brand awareness and mobile engagement support.

Airnow Media created HTML5 Abstract Banners featuring SU2C videos and launched a targeted campaign across its 450,000,000-user network. The campaign delivered nearly 80% brand lift, and an independent Millward Brown Digital study confirmed strong gains in consumer sentiment and likelihood to donate, exceeding client expectations.

Stand Up To Cancer