Case Study: Apartments.com achieves high engagement and a 25-cent CPA savings with Airnow Media

Airnow Media delivers high levels of engagement at 8% below target CPA

Apartments.com wanted to boost SMS opt-ins during peak apartment rental season with a two-week campaign and needed a fast turnaround. They worked with Airnow Media to develop a strategy that could launch in just 24 hours and help drive traffic and future SMS engagement.

Airnow Media implemented a mobile click-to-SMS campaign for Apartments.com, generating 5,453 opt-ins, 86% of which were net-new clients after de-duplication. The campaign delivered a 41% click-through rate on the confirmation link, unsubscribes stayed below 1%, and it drove more than 2,000 website visits. With an average CPA of $2.75 versus the $3.00 target, Airnow Media reduced acquisition costs by $0.25 per new customer and delivered one of Apartments.com’s highest ROIs.

Apartments.com