Case Study: Swamp Fox Bookstore achieves wider reach and easy-to-use author webinars with Airmeet

The Swamp Fox Bookstore hosts exciting author webinars on Airmeet

Swamp Fox Bookstore, a community-focused bookstore in Marion, Iowa, launched during the pandemic and needed a way to continue author events virtually while growing reach and keeping the experience simple for largely non‑technical attendees. Co‑owner Terri LeBlanc adopted Airmeet’s web‑based social webinar platform to host author webinars that connect local readers with authors who otherwise wouldn’t travel to Iowa.

Using Airmeet, Swamp Fox leveraged features like one‑click Facebook live streaming, recordings/playlists, Q&A, customizable registration, backstage rehearsals, screen sharing, and quick support to run smooth events from home and the store. Airmeet helped the bookstore broaden its audience (a webinar that had 10–15 live viewers later attracted about 100 replay views), enabled global author appearances, reduced host stress, and improved attendee engagement.

Swamp Fox Bookstore

Terri LeBlanc

Co-Owner