Case Study: The Hockey Site delivers engaging, scalable fortnightly masterclasses to 1,200+ coaches worldwide with Airmeet

The Hockey Site hosts fortnightly interactive masterclasses for 1200+ coaches from over 20 countries via Airmeet

The Hockey Site, co-founded by Ernst Baart, is a coaching community that aims to “share the knowledge” and was looking for a way to move beyond broadcast-style webinars to deliver deeply interactive, low-latency virtual masterclasses and networking for its global audience. Using the Airmeet platform, THS needed a solution that replicated in-person engagement, supported collaborative group work and post-event networking, and allowed scalable attendance plus reliable session recording for paid members.

Airmeet delivered that solution with HD audio/video, an intuitive in-browser UI, engagement tools (raise-hand, invite to stage, chat, Q&A, screen share), customizable social lounge tables for group assignments and networking, cloud recording, and around-the-clock support. As a result, The Hockey Site now runs fortnightly expert talks and masterclasses for 1,200+ coaches across 20+ countries, increased live interaction and peer collaboration (including FIH workshops and game-day group assignments), and repurposes immediate recordings as paid content—enabling further growth and future ticketed events through Airmeet.

The Hockey Site

Ernst Baart

Co-Founder