Case Study: Society for Marketing Professional Services achieves seamless, highly engaging virtual networking with Airmeet

Society for Marketing Professional Services (SMPS) aces virtual networking via their conference on Airmeet

The Society for Marketing Professional Services (SMPS), a 7,000‑member community of marketing and business development professionals in the A/E/C sector, needed to replicate the experience of a physical conference online for their week‑long "Build Business" event. SMPS chose Airmeet to deliver a virtual platform that would prioritize community interaction, networking, ice breakers and enhanced attendee communication for 700+ participants.

Airmeet enabled the conference with features like the Network Lounge (virtual tables with flexible movement), Backstage for speaker prep, real‑time emojis/reactions, and a clean, intuitive UI, which made networking feel more natural than on other platforms. As a result, SMPS successfully hosted 700+ attendees exclusively on Airmeet, achieved strong engagement and networking outcomes, and now plans to use Airmeet to expand its events more globally.

Society for Marketing Professional Services

Semra Ergun

Event Production Manager