Case Study: Programic Asia achieves seamless virtual events and stronger sponsor engagement with Airmeet

Programic Asia transitions its high-profile events online via Airmeet

Programic Asia, a marketing intelligence and events agency that connects high-profile industry professionals (with communities like CFOengage’s 18,000 finance members and an HR community of ~22,000), faced the sudden need to move its curated conferences and invitation-only roundtables online during COVID. Their challenge was finding a reliable, easy-to-use virtual platform that preserved high levels of interaction for marquee events and provided clear visibility and lead-capture options for sponsors without risking their reputation.

Airmeet provided the solution with a clean, user-friendly UI plus backstage rooms, live polls and customizable sponsor booths that replicated in-person engagement. Using Airmeet, Programic Asia rapidly transitioned its programs to virtual formats, continued to collect audience insights via polls, delivered sponsor experiences that partners praised, and lined up some 20–22 virtual events through December 2021—demonstrating sustained event volume, global speaker reach and strong sponsor engagement after the switch to Airmeet.

Programic Asia

Shantanu Awasthy

Managing Director