Case Study: New Black achieves 167% increase in event turnout with Airmeet

New Black leverages Airmeet to host virtual conference with high conversion rate

New Black, an e‑commerce startup focused on enabling Unified Commerce for retailers, needed an innovative virtual platform to host a structured, interactive conference for partners and C‑level industry leaders. Seeking easy navigation, multi‑speaker support and strong engagement (their physical event conversion was typically ~30%), New Black chose the Airmeet virtual events platform to run a half‑day conference and related thought‑leadership sessions.

Airmeet delivered a no‑download, easy registration experience with conference rooms, social lounges, backstage features and sponsor visibility, backed by strong support from the Airmeet team. The result: New Black saw a 167% increase in event turnout (almost 80% of invitees attended), most participants stayed for the full five‑hour event with zero video glitches, and New Black has since launched a partner learning platform supported by Airmeet and plans regular and hybrid events.

New Black

Pim Vijftigschild

Chief Compliance Officer