Case Study: Intertape Polymer Group achieves 3x attendee registrations for their 3-day virtual summit with Airmeet

Intertape Polymer Group triples attendee registrations for their 3 day long virtual Summit, on Airmeet

Intertape Polymer Group, a global packaging products and systems company, needed to move its annual Technology & Innovation Summit online due to COVID-19. Facing concerns about attendee engagement, integrating external speakers and sponsors, and bandwidth and quality limits with Microsoft Teams, the team evaluated platforms and selected Airmeet to host their 3-day virtual summit.

Using Airmeet’s features—HD audio/video, backstage and test-run facilities, social lounges, chat/Q&A, emojis, and sponsor spotlights—the Intertape team ran a seamless virtual event. The results were measurable: total registrations tripled from 81 at the prior live event to 254, with a peak of 233 concurrent attendees, improved attendee interaction, cost savings on travel, and positive sponsor feedback, demonstrating Airmeet’s effectiveness for future hybrid plans.

Intertape Polymer Group

Jayakumar Perumal

Global Continuous Improvement Director