Case Study: Hashtag Events achieves measurable networking success and exhibitor insights with Airmeet

Hashtag Events leverages Airmeet to achieve their networking goals through business meet-ups

Hashtag Events, a UK & Ireland events organiser behind shows like the Social Media & Marketing Show and an International Veterinary Event, needed to recreate in-person networking online while reliably onboarding attendees and proving value to exhibitors. To solve roaming, discoverability and measurement challenges after the shift to virtual formats, Hashtag Events chose Airmeet as their virtual events platform.

Airmeet delivered features — a rich virtual reception, Eventbrite integration with magic links, backstage/dry-run tools, exhibitor booths, social lounges, session recording and detailed post-event analytics — that let Hashtag Events track exact booth visits, poll/Q&A engagement and attendee contact details. With Airmeet, they improved onboarding and attendee experience, provided exhibitors with precise engagement metrics, repurposed recorded sessions to extend content life, and scaled their program (planning seven more virtual events in 2021 and projecting 14 live + 14 virtual in 2022).

Hashtag Events

Andrew Charlton

Chief Executive Officer