Case Study: Growmark FS delivers glitch-free, highly interactive virtual conferences to a geographically distributed audience with Airmeet

Airmeet enables Growmark FS cater to a geographically distributed audience, via glitch-free interactive virtual conferences

Growmark FS, an agronomy and crop-input retailer in the Eastern United States, needed to convert its typical 20–30 annual in-person training events into a cost-effective, highly interactive virtual conference that could reach a geographically distributed farming audience. To meet this challenge they chose Airmeet’s virtual events platform to deliver seamless presentations, networking, and sponsor engagement.

Airmeet provided pre-recorded sessions with live Q&A, a Social Lounge, virtual booths, backstage speaker prep, polls/chat, a virtual emcee, and detailed analytics. The result: a glitch-free event with 250+ participants and 13 sponsors, recovery of the Airmeet subscription cost from sponsor revenue, clear booth-visit and engagement metrics for sponsor ROI, and actionable attendee data for Growmark FS’s sales team. Airmeet’s features also enabled stronger attendee interaction and the confidence to pursue hybrid events in the future.

Growmark FS

Nathan Hykes

Agronomy Field Technician