Case Study: Bask Achieves Fast, Automated Fulfillment with Airhouse

Bask - Customer Case Study

Bask, a sun care brand founded by Michael Huffstetler, needed a reliable logistics partner for its launch and wanted to avoid the time, cost, and complexity of self-fulfillment. After comparing six 3PL options, Bask chose Airhouse for its flexible terms, modern approach, and ability to support ecommerce fulfillment without requiring heavy operational lift.

Airhouse integrated directly with Bask’s Shopify store and automated the full fulfillment workflow, including order import, shipping, tracking updates, inventory sync, and customer notifications. The result was a seamless setup, faster-than-expected fulfillment, strong customer support, and delivery speed that exceeded Bask’s website estimates—helping reduce “where’s my order?” inquiries and giving the brand confidence to scale.

Bask

Mike Huffstetler

Chief Executive Officer and Founder