Case Study: The Showboat Resort achieves 35% higher parking revenue with AirGarage

How AirGarage Drove a 35% Revenue Boost at The Showboat Resort

The Showboat Resort, operated by Tower Investments in Atlantic City, is the largest non-casino hotel in New Jersey and relies on parking to support thousands of weekly visitors. The resort’s 2,000-space garage and 500-space overflow lot were plagued by broken gates, equipment failures, staffing shortages, revenue leakage, and poor visibility into operations, creating a frustrating guest experience and operational strain.

AirGarage replaced the legacy parking setup with AirSight, its gateless parking management system powered by license plate recognition, mobile payments, dynamic pricing, and real-time reporting. AirGarage also improved on-site operations and maintenance, helping The Showboat Resort eliminate long lines and reduce enforcement overhead; within the first year, revenue increased 25–35% and operating costs fell 20–25%.

The Showboat Resort

Connor Price

VP of Business Development