Case Study: Jefferson Apartment Group increases parking revenue with AirGarage

How 75 Saint Increased Revenue 200% Through Demand-Driven Advertising

Jefferson Apartment Group (JAG) owned 75 Saint, a 185-space parking facility in Boston’s Longwood Medical and Academic Area, but the lot was underutilized and self-managed. With only 19 monthly residents enrolled, no structured outreach to transient drivers, and manual tenant billing, the property struggled to generate strong revenue or operate efficiently. AirGarage was brought in to modernize the parking operation with a full-service management approach.

AirGarage implemented demand-driven parking management, including marketing on major parking platforms, localized geofencing and signage, dynamic pricing, and automated monthly account management. The results were significant: monthly revenue rose 40% within six months and total revenue increased more than 200% in the first year, while active monthly parkers grew from 19 to over 80. Customer satisfaction also improved, with 90% of reviews at four stars or higher, and JAG expanded its partnership with AirGarage to additional properties.

Jefferson Apartment Group

Kim Funkhouser

Operations Manager