Case Study: Waiakea Hawaiian Volcanic Water boosts Yankee Stadium fan engagement with Air Fresh Marketing

Waiakea Hawaiian Volcanic Water reaches Yankee Stadium fans with AirFresh Marketing over 3 days

Waiakea Hawaiian Volcanic Water partnered with AirFresh Marketing to execute a high-visibility street team activation during a major sporting event. Their challenge was to leverage Aaron Judge's endorsement to directly engage with thousands of fans and drive product sampling during the high-traffic Opening Weekend at Yankee Stadium.

The solution from AirFresh Marketing was a three-day street team activation just outside the stadium gates. A team of three to four brand ambassadors engaged fans, distributed product samples, and connected the brand's Hawaiian volcanic water positioning to the energy of the event. This provided Waiakea with a consistent presence across multiple game days, resulting in direct access to a concentrated audience of thousands of fans and creating positive, sampling-driven interactions that reinforced the celebrity endorsement.

Waiakea Hawaiian Volcanic Water