Case Study: Wagamama boosts foot traffic with Air Fresh Marketing's multi-city street team blitz

Wagamama boosts foot traffic 38% with AirFresh Marketing

Wagamama sought to drive foot traffic for its restaurant expansion across multiple major U.S. cities. To meet this challenge, they partnered with vendor AirFresh Marketing to deploy a guerrilla street team marketing program.

AirFresh Marketing implemented a staggered, multi-city campaign utilizing brand ambassadors to distribute flyers and food samples in high-traffic areas like transit hubs and college campuses. The solution resulted in over 12,000 direct consumer interactions and more than 50,000 flyers distributed. This effort by AirFresh Marketing led to a significant 38% increase in foot traffic at the participating Wagamama locations.

Wagamama