Case Study: Visible builds nationwide brand visibility with Air Fresh Marketing's season-long wireless street team program

Visible staffs 50+ events nationwide in a season-long wireless street team program with AirFresh Marketing

Air Fresh Marketing executed a recurring street team program for Visible, a wireless carrier, to build a consistent, nationwide street-level presence. The challenge was to engage potential customers directly in high-traffic environments without relying on a fixed retail location.

The solution involved deploying guerrilla street teams at over 50 events, including festivals, campuses, and conventions, equipped with pop-up sign-up stations to convert conversations on the spot. This sustained, season-long campaign allowed Visible to build repeated visibility and reinforce its brand message with key audiences. Air Fresh Marketing's program successfully provided the digital-first carrier with access to a young, digitally native demographic.

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