Case Study: Topps drives fan engagement at NHL All Star Beach Fest with Air Fresh Marketing

Topps activates NHL All Star Beach Fest for 3 days with AirFresh Marketing

Air Fresh Marketing partnered with Topps to execute a fan engagement activation at the NHL All Star Beach Fest. The challenge was to maintain high energy and visibility across a large, outdoor beachfront event over three days to educate attendees about the Topps product line and drive app promotion.

The solution involved fielding a steady team of five brand ambassadors daily to provide booth support, consumer education, and giveaway distribution. Air Fresh Marketing delivered hundreds of direct fan interactions and generated strong demand for Topps' exclusive giveaways, successfully engaging attendees throughout the high-traffic weekend.

Topps