Case Study: Skinny Mixes Drives 15,000+ Samples and 500+ Social Posts with Air Fresh Marketing

Skinny Mixes drives 15,000 samples across Manhattan with AirFresh Marketing

Skinny Mixes, a challenger beverage brand, partnered with vendor AirFresh Marketing to execute a high-density street sampling blitz across Manhattan. The challenge was to achieve a full market introduction and drive immediate product trial and social media buzz in a short timeframe.

AirFresh Marketing deployed a fast-moving street sampling squad with branded coolers to high foot-traffic areas like Union Square, Times Square, and SoHo. The solution involved guerrilla-style distribution, with ambassadors creating high-energy interactions to drive trial and social posts. The results for AirFresh Marketing included over 15,000 samples distributed, more than 8,000 direct consumer interactions, and over 500 social media posts generated.

Skinny Mixes