Case Study: Premier Protein boosts purchase intent with Air Fresh Marketing

Premiere Protein boosts purchase intent 70% with AirFresh Marketing

Air Fresh Marketing partnered with Premiere Protein, a health and nutrition brand, on a campaign to reach health-conscious consumers nationwide. The challenge was to effectively introduce their products to their target audience beyond a single channel or moment.

The solution implemented by Air Fresh Marketing was a multi-channel national sampling program combining in-store demos, gym activations, and event marketing. This placed the product directly in the hands of consumers at retail locations, fitness centers, and community events. The campaign by Air Fresh Marketing distributed over one million samples and achieved a 70% increase in purchase intent among consumers who tried the product.

Premiere Protein