Case Study: Microsoft achieves seamless event staffing and guest experience at NRF with Air Fresh Marketing

Microsoft delivers 7 days of event staffing support with AirFresh Marketing

Air Fresh Marketing partnered with Microsoft to provide event staffing and guest experience management for its presence at the National Retail Federation (NRF) Show. The challenge was to ensure smooth attendee flow, meeting check-ins, and wayfinding support across the high-traffic corridors of the Jacob K. Javits Convention Center in New York City.

The solution deployed a consistent team of eight to nine on-site staff each day for the multi-day event, providing high-touch support and real-time problem-solving. This dependable staffing model was so successful that Air Fresh Marketing was again engaged three years later to provide similar services for Microsoft at the HIMSS Conference in Chicago, demonstrating a long-term partnership built on consistent, high-quality coverage for major industry events.

Microsoft