Case Study: Kendra Scott boosts holiday event visibility with Air Fresh Marketing's street team activations

Kendra Scott runs 11 event days across 4+ Texas markets with Air Fresh Marketing

Air Fresh Marketing partnered with Kendra Scott to execute a recurring street team promotion built around the brand's Santa Event activation. The challenge was to enhance brand visibility and community engagement at high-traffic sports and retail venues across Texas, requiring flexible staffing solutions to match the scale of various locations without over- or under-staffing any single event.

The solution implemented by Air Fresh Marketing was staffing a series of 11 event days across multiple markets from 2022 to 2024. Team sizes were scaled appropriately for each venue, ranging from 5 staff at smaller stadium activations up to 21 for major games. This provided Kendra Scott with a consistent, recognizable seasonal touchpoint at university and professional sports arenas as well as a flagship retail store, successfully enhancing community engagement.

Kendra Scott