Case Study: Harvest Snaps gets students sampling with AirFresh Marketing's fall campus tour

Harvest Snaps reaches students with 44 activations across 15 campuses with AirFresh Marketing

Harvest Snaps faced the challenge of integrating its better-for-you snack into student routines within a single fall semester, requiring a rapid and widespread campus sampling tour. To meet this goal, the company partnered with vendor AirFresh Marketing to execute a product sampling campaign.

AirFresh Marketing implemented the solution by staffing 44 separate activations across 15 different campuses in one semester. Their brand ambassadors sampled the product in high-traffic areas and provided comprehensive photo reporting from every stop. The measurable results for AirFresh Marketing's campaign included the delivery of over 1,100 documented photos of students engaging with the product.

Harvest Snaps