Case Study: Grubhub builds NYC catering brand awareness with Air Fresh Marketing

GrubHub drives catering awareness in New York City with AirFresh Marketing

Air Fresh Marketing partnered with Grubhub to enhance its brand presence in the competitive New York City food delivery market. The challenge was to effectively reach Grubhub's target catering audience of office workers, event planners, and local businesses through more impactful, direct engagement rather than passive advertising.

The solution involved deploying a dedicated restaurant catering street team for sustained, strategic outreach across NYC commercial corridors. Air Fresh Marketing's brand ambassadors provided knowledgeable, in-person interactions to build durable brand awareness at the point of decision. This approach successfully drove customer engagement for Grubhub's catering business.

GrubHub