Case Study: GoPuff boosts brand visibility and local engagement with Air Fresh Marketing

GoPuff drives Colorado brand visibility with AirFresh Marketing in 2 activation days

GoPuff engaged AirFresh Marketing to enhance its brand visibility and engagement in the competitive Colorado market. Their challenge was to effectively introduce their delivery service to new users in this growing territory without relying on broad-based advertising.

AirFresh Marketing implemented a solution using street teams and experiential marketing at high-relevance local events, including the Colorado Brewers Festival. This lean, opportunity-driven approach provided direct consumer interaction through small, focused teams. The result was successful brand activation in multiple markets, connecting GoPuff directly with its target audience through strategic local outreach.

GoPuff