Case Study: Get Neer boosts brand awareness with Air Fresh Marketing’s street team activation

Get Neer drives brand awareness with AirFresh Marketing across 2 event days and 29 staffing assignments

Air Fresh Marketing partnered with Get Neer, a brand in the beauty and skincare space, to increase its awareness. The challenge was to leverage the high foot traffic of the Chicago MidWinter Dental Conference to launch a campaign and generate consumer interaction without a presence on the main show floor.

The solution involved deploying street teams for a two-day brand activation around the McCormick Place convention center. Air Fresh Marketing provided scalable staffing, using between 6 and 17 brand ambassadors to engage a broad public audience. This strategy successfully increased brand awareness by positioning the team to reach tens of thousands of dental professionals and other pedestrians passing through the area.

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