Case Study: Durex boosts Milwaukee brand engagement with Air Fresh Marketing street team activation

Durex drives 50,000+ brand impressions in 2 weeks with AirFresh Marketing

Air Fresh Marketing partnered with Durex to execute a street team activation in Milwaukee. The challenge was to create memorable, direct engagement with consumers to promote the Durex brand through sustained presence and targeted, high-traffic events.

The solution involved a two-week campaign where a team of brand ambassadors conducted product sampling and promotional giveaways across the city. For a major boost, Air Fresh Marketing deployed a 20-person team for a single-day activation near a sports venue, capitalizing on game-day foot traffic. This approach generated over 50,000 brand impressions and distributed more than 15,000 samples, successfully creating repeated touchpoints for consumers.

Durex