Case Study: ComplexCon Las Vegas Scales Multi-Market Event Staffing with Air Fresh Marketing

ComplexCon Las Vegas staffs 26 events in 7 months with AirFresh Marketing

Air Fresh Marketing partnered with ComplexCon Las Vegas to provide event staffing and brand activation services for their convention at the Las Vegas Convention Center. The challenge was to support the large-scale event and a subsequent series of affiliated pop-up activations across multiple markets, requiring flexible and scalable staffing solutions.

The solution involved Air Fresh Marketing providing teams of brand ambassadors, ranging from 3 to 40 people, to staff 26 events over a seven-month period. This included the initial convention and activations tied to other major cultural moments like Formula One and Art Basel. As a result, Air Fresh Marketing successfully expanded its relationship with the client, demonstrating its ability to scale operations and coordinate multi-day residencies for a major entertainment brand.

ComplexCon Las Vegas