Case Study: Coca-Cola achieves campus and community reach with Air Fresh Marketing

Coca-Cola delivers campus and community sampling across 27 activations with AirFresh Marketing

Coca-Cola sought to increase its reach among students and fans in their natural gathering places. To meet this challenge, they partnered with AirFresh Marketing to execute a product sampling and event staffing program.

AirFresh Marketing staffed 27 activations over a three-year period to deliver this solution. The campaign spanned 14 campuses and markets, including on-campus sampling at schools like Ohio State and UNC Chapel Hill, as well as off-campus events like the Kentucky Derby. Through these efforts, AirFresh Marketing successfully extended Coca-Cola's brand presence directly to its target audience.

Coca-Cola