Case Study: Clif Bar expands national event reach with Air Fresh Marketing

Clif Bar reaches 50M+ social users with AirFresh Marketing

Air Fresh Marketing partnered with Clif Bar to support and extend its national marketing efforts. The challenge was to amplify the brand's presence across a wide range of outdoor and endurance sporting events, athlete partnerships, and sampling activations, requiring coordinated staffing and execution in communities nationwide.

The solution implemented by Air Fresh Marketing involved providing comprehensive on-the-ground support, including managing over 200 sponsored events and 50+ athlete partnerships. Their teams efficiently distributed more than 2 million product samples and represented the brand consistently, achieving a combined social reach of over 50 million. This partnership allowed Air Fresh Marketing to successfully keep the Clif Bar brand highly visible and directly engaged with its target consumers.

Clif Bar