Case Study: Clarins achieves multi-market product launch reach with Air Fresh Marketing

Clarins launches a 15-event product tour with AirFresh Marketing

Clarins partnered with AirFresh Marketing to execute a multi-market product launch tour for a new plant-powered beauty product. The challenge was to achieve broad geographic coverage across numerous major US retail locations within a compressed launch window while ensuring each event was properly staffed for effective sampling activations.

AirFresh Marketing implemented a solution that clustered the heaviest push into a single intensive week, staffing nearly a dozen markets within 48 hours, followed by targeted extensions through the fall. Their team provided event staffing, sampling activation, and street team promotion, ultimately staffing fifteen separate store events at Macy's and Nordstrom locations. This strategy allowed AirFresh Marketing to deliver extensive reach without sacrificing the staffing depth needed for a successful product launch.

Clarins