Case Study: Cirque du Soleil drives 45% more ticket inquiries with Air Fresh Marketing's guerrilla street team takeover

Cirque du Soleil drives 45% more ticket inquiries with AirFresh Marketing

Cirque du Soleil partnered with AirFresh Marketing to promote its Dallas show and drive ticket sales. The challenge was to create significant buzz and engage a massive audience during the busy State Fair of Texas.

AirFresh Marketing deployed a high-energy guerrilla street team over ten days at the fair and in surrounding neighborhoods. The team used bold signage, costume activations, and live performance teasers to create thousands of direct interactions. The solution by AirFresh Marketing resulted in over 8,000 direct interactions, 2,500+ social shares, and a 45% increase in ticket inquiries.

Cirque du Soleil