Case Study: Canon boosts campus engagement with Air Fresh Marketing’s national IVY CLIQ tour

Canon drives campus engagement with AirFresh Marketing across 101 activations

The customer, Canon, faced the challenge of getting college students to physically interact with their IVY CLIQ instant camera rather than just seeing advertisements for it. The vendor, AirFresh Marketing, was enlisted to address this need through experiential marketing activations.

AirFresh Marketing implemented a national campus tour solution, staffing 101 activations across 40 campuses over four years. Their brand ambassadors ran hands-on demos, photo walls, and giveaways, allowing students to use the camera, print a photo on the spot, and take it with them. This strategy successfully put the product directly into students' hands, with every printed photo carrying the brand off campus and into their daily lives.

Canon