Case Study: BYOMA boosts brand visibility and sampling engagement with Air Fresh Marketing

BYOMA drives sampling across 6 major cities in 2 months with AirFresh Marketing

Air Fresh Marketing partnered with BYOMA to execute a product sampling tour to enhance the brand's visibility and engagement. The challenge was to activate a campaign across multiple major markets, including Atlanta, Chicago, Denver, Miami, New York City, and Texas, with Ulta Beauty as the retail partner.

The solution involved Air Fresh Marketing providing event staffing, sampling activation, and street team promotion at Ulta Beauty locations over a two-month period. This approach successfully increased brand awareness and consumer interaction during the activation window across the six targeted cities.

BYOMA