Case Study: Boss Coffee achieves rapid US brand awareness and retail growth with Air Fresh Marketing

Boss Coffee launches with AirFresh Marketing and distributes 100,000+ samples

Boss Coffee, a coffee brand, faced the challenge of launching its product in the US market to build initial trial and visibility. To achieve this, they partnered with vendor AirFresh Marketing to execute a product launch campaign utilizing street team activations, sampling events, and broader brand awareness campaigns.

AirFresh Marketing implemented a coordinated solution focused on high-traffic urban areas in Denver, Colorado. The strategy involved street teams generating attention and sampling events converting that attention into direct product trial. This approach resulted in over 50 launch events and the distribution of more than 100,000 samples. The campaign successfully increased brand awareness by over 200% and supported the brand's retail growth to over 1,000 placements.

Boss Coffee