Case Study: Baja Brewing boosts in-store brand awareness with Air Fresh Marketing beer sampling activations

Baja Brewing logs 25 beer sampling events with AirFresh Marketing

Baja Brewing partnered with Air Fresh Marketing to execute a beer sampling activation program at Northgate Market locations in Las Vegas and San Diego. The challenge was to scale the program across numerous individual store visits while maintaining brand consistency and visibility over a sustained period.

Air Fresh Marketing implemented a lean, repeatable solution using a single brand ambassador per store to conduct the samplings. This model allowed them to efficiently scale the program across dozens of store visits throughout the first half of 2025, with 25 sampling events logged across a wide swath of Southern California. The consistent, store-level visibility kept Baja Brewing in front of shoppers over a sustained window, enhancing brand awareness.

Baja Brewing