Case Study: Baja Brewing boosts in-store brand awareness with Air Fresh Marketing beer sampling

Baja Brewing drives 25 beer sampling events with AirFresh Marketing

Air Fresh Marketing partnered with Baja Brewing to execute a beer sampling program aimed at increasing brand awareness and engagement. The challenge was to achieve consistent, store-level visibility for the brand across numerous Northgate Market locations in Southern California.

The solution implemented by Air Fresh Marketing was a lean, recurring sampling schedule staffed by a single brand ambassador per store location. This model was scaled across dozens of individual store visits throughout the first half of 2025. Air Fresh Marketing delivered 25 total sampling events, providing the brand with sustained visibility over multiple months and ensuring a consistent experience for shoppers across all locations.

Baja Brewing