Case Study: Amazon boosts campus pickup adoption with AirFresh Marketing

Amazon drives campus locker adoption with AirFresh Marketing across 101 activations

The customer, Amazon, had installed lockers on university campuses but faced the challenge of low student adoption. They needed students to learn how to use the campus pickup service. To address this, Amazon partnered with vendor AirFresh Marketing to run a series of retail activations.

AirFresh Marketing implemented a solution by staffing activations at campus pickup locations. Their brand ambassadors guided students through the ordering and collection process, ran photo moments, and handed out product samples to build routine usage. This program was highly successful, spanning four years and resulting in 101 program activations that significantly increased pickup adoption for Amazon.

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