Case Study: Aimco achieves stronger lease conversions with Air Fresh Marketing residential marketing support

Aimco drives 35% more lease conversions with AirFresh Marketing

AirFresh Marketing provided residential marketing and leasing support for Aimco, a major residential property company. The challenge was to build resident loyalty and fill vacancies across more than one hundred of Aimco's properties nationwide.

The solution involved deploying a mix of community events and dedicated brand ambassador programs. These activations were designed to engage current residents while giving prospective renters a reason to visit the properties. AirFresh Marketing's efforts resulted in over 500 community events, more than 50,000 prospect engagements, and a 35% increase in lease conversions.

Aimco