Case Study: Visit Group cuts planning time 5X with airfocus

Visit Group cuts planning time 5x with airfocus

Visit Group, a Nordic-based hospitality SaaS business, faced significant challenges in product management. Their 180-person team managed 13 products with backlogs scattered across Excel and disparate tools, resulting in no shared view of strategy, misaligned roadmaps, and inefficient coordination. This "poke-on-the-shoulder" system caused stress and made it difficult to prioritize work effectively across the organization.

By implementing the airfocus product intelligence platform, Visit Group gained a centralized system for strategy and prioritization. The solution included the airfocus MCP server to power their AI transformation with real product data and a seamless integration with Azure DevOps. This provided always-on portfolio visibility, enabling faster and better decisions. The results were substantial, including a 5x reduction in planning time, a 60% decrease in sprint spillover, and a strong foundation for their ongoing AI initiatives.

Visit Group