Case Study: Product Rocket aligns product strategy and prioritization with airfocus

How Product Rocket Uses airfocus To Help Product Teams Develop Vision and Strategy for Their Products

Product Rocket, a product consulting firm based in Sydney, Australia, helps product teams develop vision and strategy. Their clients were struggling with unclear priorities, misalignment on product vision, and a lack of discipline and tools to prioritize work effectively, especially in remote settings.

To address this, Product Rocket used airfocus, including Priority Poker and the RICE scoring template, to run collaborative prioritization workshops and align stakeholders in real time or asynchronously. With airfocus, teams were able to validate decisions remotely, build buy-in, improve collaboration, and create a clearer, more prioritized product backlog, though no specific quantitative metrics were provided.

Product Rocket

Mandar Karlekar

Consultant of Product