Case Study: Oriflame achieves transparent digital transformation and remote collaboration with airfocus

How Oriflame Uses airfocus To Lead Their Digital Transformation and To Collaborate Remotely

Oriflame, the Sweden-based beauty and personal care company, needed a better way to manage its digital transformation across 60+ markets and 11 regions. Teams were working in silos, struggling with limited visibility, too many incoming requests, and an unclear understanding of what should be prioritized next. They turned to airfocus to help with product roadmapping and prioritization.

With airfocus, Oriflame used Priority Poker, shared roadmaps, and two-way Azure DevOps integrations to collaboratively decide what to build next, align stakeholders remotely, and sync work across teams. The result was greater transparency, stronger communication, and a more coordinated prioritization process, with less time wasted on low-value work. airfocus helped Oriflame align regions, departments, and product teams around the same strategy, including during the pandemic.

Oriflame

Joakim Wissing

digital product director