Case Study: MirrorWeb achieves product alignment and smarter prioritization with airfocus

How MirrorWeb Creates Alignment on Product Strategy Prioritization and Roadmapping With airfocus

MirrorWeb, a digital marketing company based in Manchester, United Kingdom, needed a better way to keep its organization aligned on product strategy and maintain an up-to-date roadmap. Before using airfocus, the team struggled to visualize trade-offs and effort, and their roadmap was only reviewed monthly, making it harder to prioritize the right work and communicate clearly across remote teams.

Using airfocus, MirrorWeb adopted customizable scoring and Priority Poker to collaboratively prioritize features based on customer value, effort, and other internal factors. The result was a more dynamic roadmap, faster and more informed product decisions, better alignment across the company, and clearer visibility into engineering effort, helping the team focus on quick wins and high-value long-term work.

MirrorWeb

Jamie Hoyle

Vice President of Product