Case Study: Royal Canin improves product prioritization with airfocus

How airfocus Helps Royal Canin to Align on Product Priorities and Focus on Their Mission

Royal Canin, the global pet food brand, needed a better way to keep its product team aligned across departments and prioritize a growing backlog for its Royal Canin Individualis initiative. Without a clear prioritization process, requests from sales, customer care, and other stakeholders were creating confusion and slowing the team’s ability to focus on its mission to improve pet health.

airfocus gave Royal Canin a single source of truth for product development, using priority charts, customizable views, custom fields, color coding, and Jira integration to score and rank work objectively. With airfocus, product owner Bruno Ballester was able to remove gut feel from decisions, communicate priorities more clearly, and open up productive discussions with stakeholders about what would deliver the most value.

Royal Canin

Bruno Ballester

Product Manager