Case Study: EQS Group Streamlines Product Prioritization and Rebuilds Team Trust with airfocus

How airfocus Helps EQS Group To Streamline Their Product Processes and Regain Trust Amongst Teams

EQS Group, a Munich-based international provider of Corporate Compliance and Investor Relations regulatory technology, struggled with a lack of product direction, transparent prioritization, and alignment across teams. Before using airfocus, teams and stakeholders often mistrusted each other, feature requests were handled inconsistently, and product plans were difficult to track across offices in multiple countries.

With airfocus, EQS Group implemented a transparent product prioritization workflow using native apps, Priority Poker, a priority matrix, and timeline/share-link views. The result was clearer alignment, better cross-team discussions, and renewed trust among stakeholders, with development teams able to deliver more than expected because they understood both what to build and why.

EQS Group

Claudia Ferber

Senior Product Manager