Case Study: Sett triples revenue with Airfleet

Sett cuts content publishing time by 10x with Airfleet

Sett, an agentic platform for mobile game companies, faced the challenge of building a B2B website that could scale and serve a new, growing audience of AI agents, all while maintaining high-quality, credible content. They partnered with Airfleet to future-proof their site and streamline their content operations.

Airfleet implemented a solution by integrating Sett's WordPress environment with AI agents through an MCP integration. This allowed Sett's team to publish and optimize content directly through agents instead of the admin UI. The results were a tenfold reduction in the time spent uploading and updating content, with blog posts now taking under two minutes to publish. Furthermore, the solution enabled Sett to bring SEO optimization in-house, eliminating the need for an external agency. Airfleet's innovative approach helped Sett efficiently build a website ready for both human and AI audiences.

Sett