AirDNA
20 Case Studies
Case Study: Punta Gorda/Englewood Beach Visitor & Convention Bureau gains clearer short-term rental market insight with AirDNA
A AirDNA Case Study
Small Destination, Smarter Decisions: How Punta Gorda/Englewood Beach Uses AirDNA to Keep Pace with Florida's Biggest Destinations
The Punta Gorda/Englewood Beach Visitor & Convention Bureau, a small Florida destination marketing organization (DMO), faced a significant challenge as its largest accommodation segment, short-term rentals (STRs), was almost entirely invisible. Their previous data vendor provided only limited, historical data in unreliable spreadsheets, leaving the DMO unable to see future demand or effectively manage this critical part of its market.
By implementing AirDNA's platform, which pulls real-time data from major booking sites, the DMO gained comprehensive visibility into its STR market. The solution provided transformative forward-looking pacing data and competitive benchmarking tools. As a result, the team can now make proactive marketing decisions, validate trends with local operators, and accurately report the full economic impact of tourism, ensuring they keep pace with larger, better-funded neighboring destinations. AirDNA provided 100% more understanding of their previously invisible market.
View this case study…