Case Study: Experience Kissimmee gains clearer vacation rental insights with AirDNA

How Experience Kissimmee Used STR Data to Understand Their True Lodging Industry

Experience Kissimmee, a destination marketing organization in Kissimmee, Florida, needed a clearer picture of its vacation rental market. According to the case study, the team lacked even basic performance data such as average occupancy and nightly rates, despite the destination having around 30,000 properties. They turned to AirDNA for short-term rental data to better understand their true lodging industry.

AirDNA provided the raw STR data Experience Kissimmee needed, allowing the team to analyze the market using its own assumptions, functions, and methodology. With AirDNA’s solution, they gained access to the metrics they had been missing and could interpret vacation rental performance on their own terms. While the case study does not cite a specific numerical outcome, it shows that AirDNA helped the customer fill a major data gap and build a more informed view of local tourism trends.

Experience Kissimmee

Ty Marion

Research Manager